Credits:

To promote the Soweto Rugby Club which struggles to get sponsorship from the South African Government or South African corporates. This is in spite of the fact that transformation in South Africa is a legal and hotly debated issue for the National squads. Here is an opportunity to support transformation in the squads on a grass roots level and yet, the Soweto Rugby Club has had more support from the Australian Ruby board.

Entitled ‘Practice’, it opens on a typical township dusty soccer field where a young man walks through the township to a soccer field. Here, he places a soccer ball on the ground and repeatedly and consistently kicks the ball over the top of the goal posts.

Product : Soweto Rugby Club (SRC)
Agency : Ireland/Davenport; Johannesburg
Executive Creative Director: Phil Ireland & John Davenport
Art Director: Marion Bryan
Copywriter: George Louw
Agency Producer: Magda Roets
Executive Producer: Jo Barber
Director: Steve tanchel
Prod. Co. : Frieze Films
Country : South Africa