Credits:
Synopsis
For the 2008 NBA playoffs, we developed a campaign that focussed on intense competition. Specifically, the intense competition that comes from the sixteen best basketball teams in the world battling for one championship. We travelled across the country shooting the top players from each of the teams that would advance to the playoffs. This gave us an extremely modular campaign that delivered new spots for each match-up that occurred as the postseason unfolded. This campaign also marks the first year that the NBA, TNT, ESPN and ABC all ran the same creative to promote the playoffs.
Agency: Goodby, Silverstein & Partners, San Francisco
Executive Creative Director: Jamie Barrett
Associate Creative Directors: Stefan Copiz, Ari Weiss
Art Director: Jack Woodworth, Stefan Copiz
Copywriter: Craig Mangan, Ari Weiss, Jamie Barrett
Agency Executive Producer: Tod Puckett
Production Company: Bob Industries, Los Angeles
Director: Jonathan Dayton and Valerie Faris
Executive Producers: TK Knowles, John O'Grady, Chuck Ryant
DP: Christophe Lanzenberg
Producer: Bart Lipton
Editorial: Lost Planet
Editor: Geoff Hounsell
Telecine: Company 3
VFX: Brickyard VFX
VFX Supervisor/Lead Artist: Geoff McAuliffe
Mix: Lime Studios
Mixer: Rohan Young, Loren Silber
Asst Mixer: Lindsay Alvarez
Graphics Company: EyeBall NYC
