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Spot: Auchan: Rockstar

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Released: April 2008
Avertiser: AUCHAN (Tag)
Agency: CLM BBDO (Tag)
Country: France (Tag)
Category: Retail stores & rental companies (Tag)

Credits:

Auchan is one of France's largest hyper-markets. CLM BBDO entrusted Reynald Gresset from Quad Productions Paris to embrace a more daring and original creative expression for their communication to ensure cut-through in a category that is renowned for its rather bland price and product advertising.
Product : Auchan
Agency : CLM BBDO, Paris
Executive Creative Director: Gilles Fichteberg/Jean-François Sacco
Art Director: Fabien Moriera d'Almedia
Copywriter: Paola Nauges
Agency Producer: Guillaume Delmas
Director: reynald Gresset
Prod. Co. : Qua
Country : France

Other Credits : DOP: Arnaud Potier

Post Production: WIZZ, Paris

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