In British Columbia, Canada, car insurance is a Government-owned monopoly. At least the liability portion. Other types of insurance - collision, theft, etc. - are still serviced by private sector companies like Canadian

Direct. A lot of Canadian Direct's customers are people who resent having to deal with a monopoly and all of the inefficiencies, poor service & headaches that go along with that. However, a lot of people who hate Government insurance are still unaware that they even have an option, one that offers faster claim resolution, better overall service, as well as premiums that are usually around 20% lower than their monopoly competitors. Canadian Direct and their agency, Publicis Vancouver, had to figure out how to communicate all

of that in the largest TV campaign in their history.

Product : Canadian Direct Insurance
Agency : Publicis Vancouver
Creative Director: Bill Downie
Senior Art Director: Tana Kosiyabong
Copywriter: Grant Proulx
Agency Producer: Jason Hunt
Director: dam&Dave
Prod. Co. : Blink Pictures/Rogue Production
Country : Canada
Other Credits : Audio: GGRP
Editorial: Finale Editworks
Editor: Karen Porter