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Spot: BBC HD: TV goes cinematic
Click the screenshots....don't be shy
- Released: May 2008
- Avertiser: BBC (Tag)
- Brand name: BBC HD (Tag)
- Agency: FALLON LONDON (Tag)
- Country: United Kingdom (Tag)
- Category: Publications & media (Tag)
The BBC is promoting the launch of its new high definition TV channel with an ad promoting the improved picture quality on offer featuring newsreader Fiona Bruce as an action hero. Bruce is seen diving athletically to save a falling vase that has just been valued at £2m by an Antiques Roadshow expert. The campaign aims to promote the improved picture quality of TV programmes delivered via HD using the strapline "TV goes cinematic".
Product: BBC HD
Agency: Fallon London
DoP: Alwin Kuchler
Executive Creative Director: Richard Flintham
Art Director: Sam Walker
Copywriter: Joe de Souza
Agency Producer: James Bretton
Production: Red Bee/Sonny London
Producer: Joanna YeldhamDirector: Jeff Labbe
Prod. Co. : Sonny London
Country : United Kingdom
Material rating: N/A
