Use of non-tradional media for clever outdoor ads.
The key to a successful out-of-home media campaign is to choose the best media format available and combined with effective message.
Super-glue ad on the bridge
Agency: DDB Shanghai, China
Ad against smoking placed in the middle of the book
Copyline: If you smoke, statistically your sotry will end 15% before it should.
Agency: Iris London, UK
Yoga Center ad on a straw
Agency: Leo Burnett, China
Iberia airlines
Agency: Verve Comunicação, Brazil
Colgate toothpaste
Agency: Y&R, France
Casino ad on the baggage belt
Agency: AdmCom, Italy
Simpsons the movie ad
Superette shorts
Agency: DDB, New Zealand
Durex condoms — Extra time
Agency: McCann Erickson, Thailand
Hotwheels toys
Agency:: Ogilvy & Mather, Columbia
Indus Pride beer
Agency:: Ogilvy & Mather, India
Pasta ad at the sea port
Agency: Jung von Matt, Germany
Axe shower gel
Агентство: Lowe MENA, ОАЭ
Interbest outdoor
Агентство: Y&R Not Just Film, Netherlands
«Prison break» tv-show
Agency: Colenso BBDO, New Zealand
Don’t lose control over your drinking
Clever ad inside a bus
Agency: Advico Y&R, Switzerland
There are better ways to make career
Агентство: Scholz & Friends, Германия
Dental clinic ad on a giant toothpick
Agency: Van der Buzz, Ukraine
FedEx
Agency: BBDO NY, США
Head hunters
Life’s too short for the wrong job.
