Logos aren’t always what they seem. Some of these logos can hold a lot of information about the brand, all you have to do is look at the clues.
We’ve selected great logos that have some sort of hidden message.
FedEx
Notice an arrow formed between the letters «E» and «X» conveying speed, direction and reliability.
Hope for African Children Initiative
This logo looks like a map of Africa, but if you take a closer look, you will see two people facing each other.
Yoga Australia
At first glance the logo may look like a simple picture of a young girl doing her yoga exercise but if you watch it carefully the body posture is creating the Australia Map.
Amazon.com
This logo has been around for over a decade, but many people do not know that there’s a hidden symbolism in Amazon’s logo. The arrow from A to Z represents that the website sells everything from A to Z, and doubles as a «smile» to suggest satisfied customers.
Sony Vaio
The VAIO logo, for the Sony brand of laptops. It represents the transition between the analog (VA which form a wave) and the digital (IO which can be read as 1/0).
Unilever
The Unilever logo has lots of symbols in it, which look like some decorative elements only. But at the closer look you will realize that each one of these symbols looks like it must mean something. And they really do. The Flash presentation takes 3.5 minutes:
Formula 1
Negative space in the middle creates the shape of the number one.
Sun Microsystems
Popular logo designed by Vaughan Pratt features four interleaved copies of the word sun and can be read from any direction.
Continental
Continental is a company which sells wheels. At first glance it looks like the simple word ‘Continental'. Look at ‘C' and ‘o' closely and you will see that it creates the illusion of a tyre.
Big Ten
United States' oldest Division I college athletic conference expended to 11 teams and their logo was modified to reflect the change.
Eighty-20
The eighty20 logo is a bit of a geeky one to figure out, the two lines of squares represent a binary sequence with the blue squares being 1′s and the grey squares being 0′s. Which makes 1010000 which represents eighty and 0010100 which represents 20.
Toblerone
The Toblerone logo contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from.
Baskin Robins
The Baskin Robbins logo may look like it includes a simple BR above the name but if you take another look you will that it includes a pink number 31. This is a reference to the original 31 flavors.
Eight
Creative logo designed from different parts of the number eight.
Carrefour
Do you see the letter «C» in the logo of the French retailer «Carrefour» ?
Northwest Airlines
The old Northwest Airlines logo has a very clever icon. Not only does the icon on the left of the text spell out N and W, but the arrow and circle symbolizes a compass pointing in the northwestern direction.
Milwaukee Brewers
The old Milwaukee Brewers logo uses the team’s initials (B and M) to form a catcher’s glove holding a ball.
Hartford Whalers
The old Hartford Whalers logo clearly shows a whale’s tail and a green W. Look closer, though, and you’ll see that the white space forms an H, for Hartford.
Tostitos
The Tostitos logo includes two people sharing a chip and a bowl of salsa, this conveys an idea of people connecting with each other over a bowl of chips.
Elefont
Do you see only the «e» letter? Look carefully and you will spot the elephant’s trunk formed by the negative space.
GreenLabs
If you look at the tree crown, you’ll see that it can also be interpreted as a brain. The logo lays emphasis on the strong intellectual capabilities of the company’s staff and also reflects ‘green' and ‘labs' parts of their name.
Twins
To reflect the essence of the duo, the number 2 was integrated.
SoundDog
Go Music
Full Time
CRD Bicycle Group
Saporo Sushi
Seven
Infinity Crime
Cats
Shift Creative
Sleep Records
Wine Kingdom
Illusion
Push the Bottle
Cafe Click
Iron Duck
Families
Wiesinger Music
Playground
Elephant Talk
Killed
Bar Code
