"I look at every advertisement which has appeared for competing products during the past 20 years." (David Ogilvy)
Coloribus is the biggest online archive of advertising materials. We carefully select creative works of the industry. In this section they are grouped by media types. A convenient searching system allows easily to find the necessary commercials. This archive will be useful for professionals of the advertising industry.
Advertisement is a non-personified message aimed at a target audience through various mass media with the purpose of presenting and promoting goods, services, ideas. Advertising creates awareness, and brings from likeliness and preferences to conviction and persuasion to purchase.
The more creative the idea of a commercial is the greater impact it will cause and more customers will be attracted to share the information with others. In this way, people become a part of information spread, too. An advertising campaign of a certain product with involvement of various mass media intensifies the influence and brings to success. In other words, various promotion methods support one another working in the same direction.
Advertising market is in great demand as it presents a driving force for trade. Annually $500 billion is spent on advertising (Random History Project). By the age of 65 an average man has watched about 2 mln commercials. Even a child in the USA watches about 100 commercials per day.
Commercials have become an inseparable part of our life. Consequently more and more requirements to their quality and creativity are explicable.
Advertising is a stable part of modern life. So here are some interesting facts about it:
In modern world, advertising is a wagon for getting profits through selling goods. Successful creative campaigns inevitably bring to achieving the main trade goals: to increase number of loyal clients, to create positive image of the company, to expand the target audience, to increase sales by a certain time period. Ads and commercials go for that!
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