Adris Group: Good ideas glow in the dark by Bruketa&Zinic Zagreb for Adris Group

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Adris Group: Good ideas glow in the dark

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Industry Business equipment & services
Media Ambient, Case study
Market Croatia
Agency Bruketa&Zinic Zagreb
Released March 2011

Awards

Golden Drum 2011
New or innovative New or innovative Silver Drum

Credits & Description

Product and services category:
Corporate
Registrant:
BRUKETA & ŽINIĆ O.M.
Country:
CROATIA
Brand name:
Adris group
Advertiser:
Adris group
Advertising agency, city:
Brigada and Bruketa&Žinić OM, Zagreb
Art director:
Davor Bruketa, Nikola Žinić
Copywriter:
Ivan Čadež
Creative director:
Davor Bruketa, Nikola Žinić
Project manager:
Ivana Drvar

Other credits:
Damjan Geber (Brigada, Architect), Vesna Đurašin (Production Manager), Radovan Radičević (DTP)


Creative idea explanation:
Inspired by the successful project Good ideas glow in the dark, the annual report of Adris Group that has won many awards, we planned and set up the pavilion of Adris at the Weekend Media Festival, the largest regional festival of media industry. We created a room in which, upon entering, the lights fade out and the only things that glow are the annual reports of Adris on shelves and tables.