ALDO Ambient, Case study Aldo: Ring My Bell Instagram Stunt by smoyz, Tel Aviv

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Aldo: Ring My Bell Instagram Stunt

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Industry Apparel, Clothing & Footwear, Shoes
Media Ambient, Case study
Market Israel
Agency smoyz, Tel Aviv
Creative Director Yael Linen-Zuchman
Art Director Liza Fomichov
Copywriter Niko Watts
Released October 2012

Credits & Description

Media: Ambient
Geo: Israel
Category: Clothing & Footwear
Agency: smoyz
Brand: Aldo
The First Ever Instagram Street Banner by Aldo. What we did was simple. We placed a sign, with a bell in the middle of busy street. The sign instructed people to take a pic of their shoes, upload it to Instagram, hashtag #ALDO and add their shoe size. A huge mobile Aldo shoe box then appeared, and inside a pair of Aldo shoes just for them.
Advertising Agency: smoyz, Tel Aviv, Israel
Creative Director: Yael Linen-Zuchman
Art Director: Liza Fomichov
Copywriter: Niko watts
Client manager: Liron Bashan
Project managers: Michal Hanan, Maayan Elbogen
production: Natalie Wiesman
Published: October 2012