Black & Decker Ambient, Case study Floor 99.9 [presentation image] by These Days Y&R Antwerpen

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Floor 99.9 [presentation image]

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Industry Electronic Devices & Home Appliances
Media Ambient, Case study
Market Belgium
Agency These Days Y&R Antwerpen
Production Static Film
Director Patrick Schepers
Released December 2016


Epica Awards 2017
PR & Promotions Experiential & Shopper Marketing Gold

Credits & Description

Campaign: Floor 99.9
Title: Floor 99.9
Country: Belgium
Advertiser: Black & Decker
Product: Steamitt & Steam-mop
Agency: These Days Antwerp
Entrant: These Days
Production Company: Static Film
Account Manager: Charlotte Van Der Perre, Joke Tersago
Design Director: Max Heirbaut, Sébastien Greffe
Film Director: Patrick Schepers
Event Agency: We Make You Happy
Published: December 2016
Description: In order to launch Black & Decker’s steam mop and SteaMitt steam cleaners, These Days opened a restaurant where you could eat off the floor. Quite literally. It was quite a sight in the old post office building in Antwerp’s Groenplaats, as guests ate from the floor in the pop-up restaurant Floor 99.9. They enjoyed tucking into culinary creations ‘on a bed of floor tile’. These were served by Lady Chef of the Year 2015, Anne-Sophie Breysem, from Flanders Kitchen Rebels. Of course, guests didn’t just eat from any old floor. It was first cleaned with the BLACK+DECKER steam mop and SteaMitt, which eliminates 99.9% of all bacteria.