|Media||Ambient, Case study|
|Creative Director||Mauricio Meza Bustamante|
|Copywriter||José De La Barra|
|Photographer||Juan Pablo Meza Bustamante|
Credits & Description
Brief: In Perú, smoking kills 25 people every day. CEDRO ( Information and Education Center for the Prevention of Drug Abuse) decides to launch an “Aid program for smokers” in its website.