You have 70 seconds [video] by Coca-Cola Zero for Coca-cola

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You have 70 seconds [video]

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Industry Soft Drinks
Media Ambient, Case study
Market United States, Belgium
Agency Coca-Cola Zero
Service Agency Duval Guillaume Modem Antwerp
Director Cecilia Verheyden
Executive Creative Director Peter Ampe, Katrien Bottez
, Geoffrey Hantson
Art Director Jonas Caluwe
Client Service Director Sylvie Verbruggen
Service Agency Monodot
Released October 2012

Awards

One Show 2013
One Show Non-Broadcast / Online Merit

Credits & Description

Advertiser: COCA-COLA COMPANY
Agency: DUVAL GUILLAUME MODEM
Category: Best Sponsorship or Partnership Campaigns
Advertising campaign: YOU HAVE 70 SECONDS
Director: Cecilia Verheyden (Monodot)
Copywriters: Dries De Wilde (Duval Guillaume)
Art Director: Jonas Caluwe (Duval Guillaume)
Copywriters: Ralf De Houwer (Duval Guillaume)
Client Service Director: Sylvie Verbruggen (Duval Guillaume)
Producers: Bo De Group (Monodot)
Executive Creative Director: Katrien Bottez (Duval Guillaume)
Planners: Kris Hoet (Duval Guillaume)
Planners: Maarten Van Herck (Duval Guillaume)
Producers: Tatiana Pierre (Monodot)
Executive Creative Director: Geoffrey Hantson (Duval Guillaume)
TV Producer: Marc Van Buggenhout (Asp)
Account Director: Nathalie Rahbani (Duval Guillaume)
Account Manager: Tuyen Pham Xuan (Duval Guillaume)
Outcome
The event took place in the busiest train station in Belgium, so thousands of commuters witnessed the contest.But more importantly we directly touched more than 10 million through an online film (made from the live event). Which made this film the most watched online film in Coke history. With over 1.000.000 shares, the online movie quickly became a top 20 most shared film in the world in 2012.
Relevancy
Unlocking your own inner-bond to announce the partnership between Coca Cola Zero and SKYFALL, the latest Bond movie and win exclusive tickets to the opening weekend. What better way to promote this partnership?
Client Brief Or Objective
To announce the next stage in its partnership with SKYFALL, Coca Cola Zero challenged some people to unlock the 007 in them and get a chance to win exclusive tickets to the latest Bond movie.
Implementation
Unsuspecting train passengers at a Coca Cola Zero vending machine were suddenly confronted with a James Bond-like mission. The machine challenged them to race against the clock, through a crowded train station, to collect their exclusive tickets. But along the way, challenges and obstacles unfolded, calling on them to unlock their inner 007.