Diademine: 20 years younger by BBDO Russia Group for Diademine

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Diademine: 20 years younger

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Industry Cosmetics & beauty products
Media Ambient, Case study
Market Russia
Agency BBDO Russia Group
Released June 2009

Awards

MIAF Awards 2010
Media projects The best outdoor advertising usage First place

Credits & Description

Diademine Anti Aging Cream street campaign was organized on Old Arbat Street where street painters had been creating surprise portraits for their customers. Women aged 40 - 55 were getting their portraits made, where they appeared 20 years younger. A live demonstration of how Diademine Anti Aging cream can take 20 years off your face.