Engen Ambient, Case study ENGEN FIREBLANKET by DraftFCB Cape Town

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ENGEN FIREBLANKET

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Industry Automotive products, services and accessories, Business equipment & services, Corporate Image
Media Ambient, Case study
Market South Africa
Agency DraftFCB Cape Town
Executive Creative Director Mike Barnwell
Creative Director Shani Ahmed, Paul Carstens
Art Director Anna Marjoribanks, Sharleen Hollick
Copywriter Aaron Harris
Account Supervisor Jonathan Chipps
Released May 2013

Awards

Cannes Lions 2013
Outdoor Lions Ambient; Small Scale Special Solutions Bronze

Credits & Description

Type of entry: Ambient
Category: Small Scale Special Solutions
Advertiser: ENGEN
Product/Service: ENGEN
Agency: DRAFTFCB CAPE TOWN, SOUTH AFRICA
Chief Creative Officer: Brett Morris
Executive Creative Director: Mike Barnwell
Creative Director: Shani Ahmed/Paul Carstens
Copywriter: Aaron Harris
Art Director: Sharleen Hollick/Anna Marjoribanks
Account Supervisor: Jonathan Chipps
Description of Ambient execution
To help avoid paraffin related shack fires which are a regular occurance in South Africa's informal settlements, Engen distributes an annual educational paraffin safety calendar. The 2013 calendar took this a step further. With a quick shake it unfolds into a fire blanket 4 times the size, ready to suffocate a fire as it starts. By distributing calendars throughout the shantytown, we’re not only able to save one shack. We can also stop it spreading to hundreds of surrounding homes.