English Excellence Ambient, Case study SUBTITLE MAN by Momentum Ogilvy & Mather Lima

SUBTITLE MAN

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Industry Language schools
Media Ambient, Case study
Market Peru
Agency Momentum Ogilvy & Mather Lima
Art Director Omar Bustamante, Enzo Baglietto, Daniel Morales
Copywriter Renzo Viacava
Producer Carla Chuiman
Account Supervisor Ursula Canchaya
Released November 2011

Awards

El Sol 2012
Exterior AMBIENT. STREET MARKETING Y PUBLICIDAD DE GUERRILLA. Sol de Plata

Credits & Description

Category: Stunts & Live Advertising
Advertiser: ENGLISH EXCELLENCE
Product/Service: ENGLISH EXCELLENCE
Agency: OGILVY PERU
Chief Creative Officer: Aldo Canchaya
Copywriter: Renzo Viacava
Art Director: Daniel Morales/Enzo Baglietto/Omar Bustamante
Account Supervisor: Ursula Canchaya
Producer: Carla Chuiman
Other Credits: Cine70/Redworks/Spinaca

Ambient Execution Description
We took one "foreigner" who only speaks English to bars. He was approaching girls trying to talk to them but they didn't understand.
After a few sentences without getting an answer, instantaneous translation of what our "foreigner" was saying started being displayed on his t-shirt in form of subtitle allowing him and the other person to establish a conversation.
After a few minutes, the following text showed up:
Talk to me, not to my t-shirt.
Learn English. English Excellence.


Originally in translations box...

Talk to me, not to my t-shirt.
Learn English. English Excellence.