Imlek Dairy Products Company: Media Flirting by Lpt Publicis Belgrade for Flert

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Industry Non-alcoholic drinks
Media Ambient, Case study
Market Serbia
Agency Lpt Publicis Belgrade
Creative Director Ivan Zivkovic
Copywriter Bojan Saptovic
Producer Snežana Spasić – Zdrnja, Igor Prokic
Released August 2011

Credits & Description

Challenge: How to launch local ice coffee in a highly saturated market owned by two international brands and link it with the brand name "Flert" (flirt).
Solution: Put it on the streets where both are consumed most often, especially in the summer, make the flirting of the media alive and spread the message about the new product in the communication space where it belongs - on the go.
Results: A lot of positive reactions on the street, but also generated digital media buzz on twitter and facebook with a minimal budget.
Advertising Agency: lpt communication, Belgrade, Serbia
Creative Director: Ivan Zivkovic
Art Directors: Mira Karaklajic, Milos Milanovic
Copywriter: Bojan Saptovic
Account team: Milica Okanović, Radojka Govedarica, Jovana Miljković
Producer: Snežana Spasić – Zdrnja, Igor Prokic

The Ambient Advert titled Imlek Dairy Products Company: Media Flirting was done by Lpt Publicis Belgrade advertising agency for product: Flert (brand: Flert) in Serbia. It was released in Aug 2011.