Garnier: Bale Of Straw by Publicis Frankfurt for Garnier

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Industry Cosmetics & beauty products, Shampoos
Media Ambient, Case study
Market Germany
Agency Publicis Frankfurt
Creative Director Gert Maehnicke
Copywriter Thorsten Albrecht
Production Uwe Steinmuller
Released March 2012

Credits & Description

The cure for parched unglamorous Hair. New Fructis Oil Repair.

We were asked to create an unconventional outdoor advertisement to create awareness for Garnier's new cure for parched and damaged hair. The new Garnier Fructis Oil Repair. In summertime, once you step out of Germany's cities, the roads are lined with bales of dry straw. So we wrapped these bales of straw with wrappers that carried our message: The cure for parched, damaged hair. New Garnier Fructis Oil Repair.

Advertising Agency: Publicis, Frankfurt, Germany
Creative Director: Gert Maehnicke
Art Directors: Merlin Kwan,Michaela Kammerer
Copywriter: Thorsten Albrecht
Photography: Mert Photography, Essen
Production: Uwe Steinmüller
Projekt Management: Lea Schollmeyer
Client Service: Ulla van de Sand, Julia Kiolbassa

The Ambient Advert titled Garnier: Bale Of Straw was done by Publicis Frankfurt advertising agency for product: Fructis Shampoo (brand: Garnier) in Germany. It was released in Mar 2012.