SMELL-O-THON by Lapiz Chicago, Leo Burnett Chicago for Gain

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SMELL-O-THON

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Industry Washing powders & Detergents
Media Ambient, Case study
Market United States
Agency Lapiz Chicago
Agency Leo Burnett Chicago
Creative Director Fábio Seidl, Maria Bernal Agency Producer
Producer Janusz Wlodarski Leo Burnett Warsaw, Jake Brusha, Brian Atchley
Illustrator Eboy Fernandez
Editor Jill Dibiase, Utopic
Released February 2014

Awards

Kinsale Shark Advertising Festival 2014
AMBIENT Interactive experience Bronze

Credits & Description

Agency: Lapiz
Category: Interactive experience
Client: Proctor & Gamble
CREDITS
Creative Director: Maria Bernal, Lapiz
Account Director: Ernesto Adduci, Lapiz
DOP: Jake Brusha, Leo Burnett
Producer: Jake Brusha, Leo Burnett / Brian Atchley, Leo Burnett
Editor: Jill DiBiase, Utopic
Illustrator: Eboy
CEO/ECD level: Laurence Klinger, Lapiz - EVP Chief Creative Officer / Fabio Seidl, Lapiz ­Executive Creative Director
Other Credits:
Frankmy Olivo, Lapiz ­ Art Director
Alexis Budejen, Lapiz ­ Art Director
Carlos Bretel, Lapiz ­ ACD / Copywriter
José Benitez, Lapiz - Copywriter
Juan Camilo Moore, Lapiz - Copywriter
Milagros de la Rosa, Leo Burnett ­ Print Producer
Diana Saenz, Lapiz ­ Account Executive
Lisa Sepulveda, Devries - Public Relations
Erin Serrano, Devries - Public Relations