|Media||Ambient, Case study|
|Agency||MacLaren McCann Toronto|
|Creative Director||Sean Davison|
|Art Director||Arron Isaac|
Credits & Description
To celebrate GMC's 25-year partnership with the Calgary Stampede, we created something everyone except the competition could enjoy; Dirty Floss. Inspired by our print ad, we gave thousands of Stampeders a taste of GMC's power throughout the 10 day event.