GMC and the Calgary Stampede: Eat Our Dust Candy Floss Stand by MacLaren McCann Toronto for Gmc

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GMC and the Calgary Stampede: Eat Our Dust Candy Floss Stand

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Industry Cars
Media Ambient, Case study
Market Canada
Agency MacLaren McCann Toronto
Creative Director Sean Davison
Art Director Arron Isaac
Copywriter Natalie Greenspan
Released September 2011

Credits & Description

To celebrate GMC's 25-year partnership with the Calgary Stampede, we created something everyone except the competition could enjoy; Dirty Floss. Inspired by our print ad, we gave thousands of Stampeders a taste of GMC's power throughout the 10 day event.


Advertising Agency: MacLaren McCann, Toronto, Canada
Group Creative Directors: Cam Boyd, Troy McGuinness
Creative Director: Sean Davison
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Digital Illustrator: JP Goulet