UPC Ambient, Case study Horizon Go Toiblet by Artificial Group

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Horizon Go Toiblet

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Industry Telecommunications Services, Mobile applications
Media Ambient, Case study
Market Hungary
Agency Artificial Group
Creative Director Dezso Nagy, Attila Haberland
Released June 2016

Awards

Golden Hammer 2017
Media Retail & Indoor Channels Silver
Media Everything Is Media Diploma
Promo & Activation Non-traditional Ambient And Guerilla Marketing Diploma

Credits & Description

Agency: Artificial Group
Client: Upc Hungary
Brand: Upc
Product/service: Horizon Go App
Creative Director: Attila Haberland
Creative Director: Dezso Nagy
Account Manager: Orsolya Szeglet
Editor: David Sum
Director Of Photography: Peter Tiba
Production Manager: Orsolya Kammerhofer
Senior Producer: Zsofi Englert
Event Director: Merse Balla
Release Date: 10.06.2016
Synopsis:
To inspire people to download and install Horizon Go app during the UEFA2016 Championship in bars and pubs.
Horizon Go is a TV on the Go service app of UPC, cable TV provider.
If you ever have experienced missing an important moment of a match because of such a ridiculous reason like popping out to the bathroom, you will immediately understand the benefit of TV on the Go service.
Any moment of the match can be the best moment.
So it is not worth missing out any of them.
We come up with unexpected and innovative media solution to help football fans during the very important days of the UEFA2016: we installed mobile tablets in to the restroom of the most popular bars, so they could follow the match with Horizon Go app and did not miss any moment. They were really grateful and immediately understand the benefit of the TV on the go service.
With this innovative use of media surface we gave a first hand live experience of the TV on the Go service in the right moment. This is why during the promotional period we have doubled the installation of the app.