IKEA Ambient, Case study IKEA: Who said a bathroom should be just a loo? by Grey United Milan

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IKEA: Who said a bathroom should be just a loo?

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Industry Department Stores & Shopping Malls
Media Ambient, Case study
Market Italy
Agency Grey United Milan
Art Director Serena Di Bruno
Copywriter Francesco Poletti
Account Supervisor Matilde Dettin
Released May 2012

Credits & Description

Media: Ambient
Geo: Italy
Category: House, Garden & Pets
Agency: 1861 United
Brand: IKEA

During the Salone Internazionale del Mobile in Milan, we organized a spectacular ambient media to publicize IKEA’s Bathrooms line. We set up a chemical toilet in the swish Tortona zone. From the outside it looked exactly like a chemical toilet but inside there was hidden space, a 20 m2 bathroom beautifully furnished by IKEA in fact. A pay-off clarified the point of initiative and suggested a visit to an IKEA store to discover IKEA’s bathroom lines: "Who said a bathroom should be just a loo?"

Advertising Agency: 1861united, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena di Bruno
Art Director: Serena di Bruno
Copywriter: Francesco Poletti
Account Director: Silvia Cazzaniga
Account Supervisor: Matilde Dettin