Lay’s: Potato Machine by BBDO Buenos Aires, Castrol for Lays

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Industry Confectionery & snacks, Chips
Media Ambient, Case study
Market Argentina
Agency BBDO Buenos Aires
Agency Castrol
Released November 2011

Credits & Description

Advertiser: Pepsico Alimentos
Product: Lay’s
Agency: +Castro
Innovation Director: Nicolás Pimentel
Technology Director: Agustín Gosende
Executive Producer: Pedro Saleh
Producer (Sake Argentina): Sofía Mason
Head of Audiovisual (Sake Argentina): Nicolás Ferrero
Animation: Nazim
Executive Creative Directors (BBDO Argentina): Ramiro Rodríguez Cohen/Rodrigo Grau
Copywriters (BBDO Argentina): Patricio Del Sante, Andrés Aguilar, Manrique Alvarado Soto
Art directors (BBDO Argentina): Carlos Muller
Adevertisers’ supervisors: Alfredo Della Savia/ Pablo García

The Ambient Advert titled Lay’s: Potato Machine was done by BBDO Buenos Aires, Castrol advertising agencies for product: Lays (brand: Lays) in Argentina. It was released in Nov 2011.