Love triangle MARTINI by R&I (RCG) for Martini

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Love triangle MARTINI

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Industry Wine & Champagne
Media Ambient, Case study
Market Russia
Agency R&I (RCG)
Released June 2012

Awards

AD STARS 2012
Interactive Produced by non-profit organizations, NGOs or other similar organizations Crystal

Credits & Description

My dear Vincenzo!
I'm really sad that you're still mad at me!
I really wanted to come in July and I even bought a ticket!
What a shame that we couldn't sail in your new yacht...
You said that you couldn't believe that I cancelled the trip because of my pitiful job. But you're wrong my job is pretty HAPPY.
You said that only a crazy person could deny a cruise and instead choose to stay in a hot Moscow because of some urgent Martini project. You were right on this one. The thing is that I work at advertising agency where everyone is a bit crazy. But you have to understand that I've been with this company for many years and I feel the brand better than other employees. Martini for me is much more than just a brand.
Believe me this project was quite unexpected and I cancelled my vacation so that I won't lose any time.
I can tell you about it if you want me to. I'm sure you're not interested in the details about our promo campaigns but if you're interested in me you have to understand what I live for. Yes I want to tell you about out Martini project. So listen...
Client: Bacardi Rus
Agency: R&I Group