McDonald's Ambient, Case study FREE WI-FI by TBWA\Espana Madrid

Adsarchive » Ambient , Case study » McDonald's » FREE WI-FI

FREE WI-FI

Pin to Collection
Add a note
Industry Fast food
Media Ambient, Case study
Market Spain
Agency TBWA\Espana Madrid
Creative Director Montse Pastor
Art Director Javier Somoano
Copywriter Albert Sanfeliu
Released May 2013

Awards

Cannes Lions 2013
Media Lions Use of Media; Best Use of Digital Media Bronze

Credits & Description

Media: Ambient
Category: Food
Advertiser: McDONALD'S SISTEMAS DE ESPAÑA
Product/Service: McDONALD'S
Agency: TBWA\ESPAÑA Madrid, SPAIN
Art Director: Javier Somoano (TBWA \ España)
Copywriter: Albert Sanfeliu (TBWA \ España)
Creative Director: Montse Pastor (TBWA \ España)
Chief Creative Officer: Guillermo Gines (TBWA \ España)
Chief Creative Officer: Juan Sanchez (TBWA \ España)
Results and Effectiveness
We think the best way to communicate the free wifi service of McDonald's restaurants is to send messages through their own network.
Creative Execution
We created a new medium, our own wifi network, changing the name of our network by a message. And as we did with a network, we did it with more so that messages were much more complete.
Insights, Strategy and the Idea
McDonald's wanted to communicate in an original and stunning way the free WiFi service in their restaurants.