McDonald's Ambient, Case study Mcdonalds Night Menu by TBWA\ Bangkok

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Mcdonalds Night Menu

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Industry Fast food
Media Ambient, Case study
Market Thailand
Agency TBWA\ Bangkok
Released December 2016

Awards

Ad Stars 2017
Design Communication Design: Self Promotion Crystal

Credits & Description

Brand: Mcdonalds 24 Hours
Agency: Tbwa
Synopsis:
Bangkok is known as a city full of vibrancy and energy. Despite this reputation, many neighborhoods shut down for the night, leaving locals and visitors with few options for food and entertainment. McDonald’s 24-Hours wanted to let these people know that no matter the time of night, there’s always somewhere nearby that they can go to grab a bite, meet friends and find excitement. With a USD50,000 budget, we were tasked with creating a wide-reaching outdoor campaign that talked to the people of the night.