McDonald's: McSundae Melt by Razorfish Berlin for McDonald's

Adsarchive » Ambient , Case study » McDonald's » McDonald's: McSundae Melt

McDonald's: McSundae Melt

Pin to Collection
Add a note
Industry Fast food
Media Ambient, Case study
Market Germany
Agency Razorfish Berlin
Released December 2011

Awards

FAB Awards 2012
Sales Promotion Retailers FAB Award

Credits & Description

Title McSundae Melt
Brand McDonald's
Country Germany
Advertiser McDonald's Germany
Advertising Agency Razorfish GmbH
Chief Creative Officer Sven Kuester
Creative Director Fabian Roser
Art Director Ricardo Santos, Tim Hoefer
Copywriter René Lamberti
Other Credits Technical Director: Paul Schmidt Technical Concept: Mathis Moder Development/Programming: Frank Leue, Stan Wiechers Account Director: Norman Rockmann Managing Director: Mathias Sinn