Megaman Ambient, Case study The Megaman Lightbulb Calendar by Grabarz & Partner Hamburg

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The Megaman Lightbulb Calendar

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Industry Household maintenance & pet products
Media Ambient, Case study
Market Germany
Agency Grabarz & Partner Hamburg
Executive Creative Director Ralf Nolting, Ralf Heuel
Creative Director Jan-Florian Ege
Art Director Jan Riggert, Jana Mehrgardt, Andre Price
Designer Sönke Jansen
Producer Oliver Fleischer
Account manager Fanny Pribbernow
Released April 2013

Awards

Eurobest 2013
Design CALENDARS Silver

Credits & Description

Energy-saving bulbs are considerably more expensive than normal light bulbs. However, only very few people know and believe that, due to their prolonged lifespan, they are still cost efï¬cient. So, Garbarz & Partner Germany decided to not only claim that an energy-saving light bulb is able to burn day and night for a whole year â but to prove it.This is why we developed the ï¬rst "light bulb calendar" for MEGAMAN, Europe's third biggest producer of energy-saving light bulbs, including 365 bulb sockets â one for each day. And we only made use of one single energy-saving light bulb, letting it burn 24/7 for a whole year, day and night.This resulted in a spectacular calendar, being a highlight not only because of its sheer size
but also because of the impressive design. The calendar had been installed in the BoConcept stores â known for modern designer furniture and lamps.
Category: Home electronics
Client: Megaman Light Bulbs
Agency: Grabarz und Partner
Country: Germany
Executive Creative Director: Ralf Heuel
Creative Director: Andre Price
Creative Director: Jan-Florian Ege
Art Director: Andre Price
Art Director: Jana Mehrgardt
Art Director: Jan Riggert
Group Head: mathias lamken
Producer: Oliver Fleischer
Designer: Sönke Jansen
Account manager: Fanny Pribbernow