Mercedes-Benz Ambient, Case study Mercedes-Benz: The SL Sting by Razorfish Madrid

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Mercedes-Benz: The SL Sting

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Industry Cars
Media Ambient, Case study
Market Spain
Agency Razorfish Madrid
Production Bajocero
Executive Creative Director Marga Castaño
Creative Director Daniel Molinillo
Producer Daniel Cano
Released April 2012

Credits & Description

Media: Ambient
Geo: Spain
Category: Automotive
Agency: Razorfish
Brand: Mercedes
The new Mercedes SL arrives at Spain. Well, it arrives with a fleet of 200 units. It's an exclusive model, one of those that only a few will have the chance to try it. How can we make brand lovers live the experience of driving it? We took 3 to reach them all.
Advertising Agency: Wysiwyg/Razorfish, Madrid, Spain
Executive Creative Director: Marga Castaño
Creative Director: Daniel Molinillo
Creatives: Busto y Miguelez
Client Services Director: Jaime de Santiago
Account Director: Blanca Michelena Aviñó
Account Executive: Mercedes García
Agency Producer: Juan Gilmorte
Production Company: Bajocero
Filmmaker: Jota Aronak
Producer: Daniel Cano