Orange Ambient, Case study by Wiktor Leo Burnett Bratislava

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Industry Mobile Communications
Media Ambient, Case study
Market Slovakia
Agency Wiktor Leo Burnett Bratislava
Released April 2011


Golden Drum 2011
Public relations Sponsorship Silver Drum

Credits & Description

Product and services category:
Orange Slovensko
Brand name:
Orange Slovensko
Orange Slovensko, a.s.
Advertising agency, city:
Wiktor Leo Burnett, Bratislava
Creative director:
Peter Kacenka, Martin Ondrusek
Production company:
Monarch, a.s.

Other credits:
Idea making / Wiktor Leo Burnett: Video music - Lukas Kobela

Creative idea explanation:
Lucky Puck. As an official partner of the World Championship, Orange Slovakia brought hockey fans the opportunity, with a touch, to personally pass on a bit of luck to our hockey players. The campaign, which ran from 25 March through 29 April 2011, was launched at its christening in Bratislava. The Lucky Puck was christened by Slovak hockey legend Peter Šťastný. The specially modified base held a touch counter. On its voyage through than more 50 Slovak towns and cities, the puck stopped even at several curious places. Those who didn't have the opportunity to see the puck in their hometown were able to send their bit of luck to the hockey players virtually on the web page. At the end of its pilgrimage, the puck ended up in the hands of the referee who dropped it onto the ice in the opening face-off of our team's first game in the World Championship.