Orange Ambient, Case study Orange: Check Roxy Pro by Grand Union

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Orange: Check Roxy Pro

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Industry Mobile Communications
Media Ambient, Case study
Market France
Agency Grand Union
Creative Director Nicolas Journiac
Art Director Sebastien Henry
Photographer Alexandre Marchon
Released September 2011

Credits & Description

Orange is an avid supporter of international sport event. Orange believes in pushing the envelope to bring people ever richer experiences straddling the real & digital world. At Roxy Pro 2011, Orange gave surf fans the power to share this amazing event with their friends: Live! Thanks to a simple move, a Facebook Connect Wristband allow people to live and share a real-life experience with their friends. People check-in their location to share photos for daily prizes. Massive success : 100% of bracelets used / 4+ “check” per fan / 120.000 views on Facebook.

Advertising Agency: Grand Union, Paris, France
Creative Director: Nicolas Journiac
Art Director: Sébastien Henry
Photographer: Alexandre Marchon