|Media||Ambient, Case study|
|Creative Director||Nicolas Journiac|
|Art Director||Sebastien Henry|
Credits & Description
Orange is an avid supporter of international sport event. Orange believes in pushing the envelope to bring people ever richer experiences straddling the real & digital world. At Roxy Pro 2011, Orange gave surf fans the power to share this amazing event with their friends: Live! Thanks to a simple move, a Facebook Connect Wristband allow people to live and share a real-life experience with their friends. People check-in their location to share photos for daily prizes. Massive success : 100% of bracelets used / 4+ “check” per fan / 120.000 views on Facebook.