PEDIGREE DOG-A-LIKE by Whybin\TBWA Sydney for Pedigree

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PEDIGREE DOG-A-LIKE

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Industry Pet Food, Pet Care Products & Services
Media Ambient, Case study
Market Australia
Agency Whybin\TBWA Sydney
Released September 2010

Awards

Spikes Asia 2011
Mobile Mobile Gold

Credits & Description

Advertiser MARS PETCARE
Product MOBILE APP
Entrant WHYBIN\TBWA\TEQUILA\ Sydney, AUSTRALIA
Type of Entry: Mobile
Category: Mobile Applications and other Downloadable Tools
Title: PEDIGREE DOG-A-LIKE
Advertiser/Client: MARS PETCARE
Product/Service: MOBILE APP
Entrant Company: WHYBIN\TBWA\TEQUILA\ Sydney, AUSTRALIA
Advertising Agency: WHYBIN\TBWA\TEQUILA\ Sydney, AUSTRALIA
Creative Credits
Name Company Position
DAVE BOWMAN WHYBIN\TBWA\TEQUILA\ SYDNEY EXECUTIVE CREATIVE DIRECTOR
MATTY BURTON WHYBIN\TBWA\TEQUILA\ SYDNEY EXECUTIVE CREATIVE DIRECTOR
RUSS TUCKER WHYBIN\TBWA\TEQUILA\ SYDNEY CREATIVE DIRECTOR
HANNES CIATTI WHYBIN\TBWA\TEQUILA\ SYDNEY ART DIRECTOR
DEAN HAMILTON WHYBIN\TBWA\TEQUILA\ SYDNEY COPYWRITER
ALIZA NORDIN WHYBIN\TBWA\TEQUILA\ SYDNEY DESIGNER
PRENTICE PORTER WHYBIN\TBWA\TEQUILA\ SYDNEY DESIGNER
CHRIS ROLLINGS WHYBIN\TBWA\TEQUILA\ SYDNEY DIGITAL PRODUCER
ANDREA BYRNE WHYBIN\TBWA\TEQUILA\ MELBOURNE ACCOUNT DIRECTOR
DAVID COX WHYBIN\TBWA\TEQUILA\ SYDNEY TECHNICAL LEAD
JAMES KAVANAGH WHYBIN\TBWA\TEQUILA\ SYDNEY QA ANALYST
ANDREW PLIMMER MOTIM, NZ CEO
Brief Explanation:
Most people think shelter dogs are damaged and find it difficult visiting shelter homes to adopt. As a result, over 100,000 dogs are needlessly euthanized every year in Australia. We needed people to look at shelter dogs in a new way. Based on the fact that many dog owners look like their dogs, we created ‘Dog-A-Like’ - a phone and Facebook application that finds your perfect Dog-A-Like match from the live PetRescue database, and lets you adopt them when they would otherwise be euthanized. If we can’t bring people to the shelter dogs, we’ll bring the shelter dogs to people.