Peres Centre for Peace: Blood Relations by BBR Saatchi & Saatchi Israel for Peres Centre for Peace

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Peres Centre for Peace: Blood Relations

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Industry Charities, Foundations, Volunteers
Media Ambient, Case study
Market Israel
Agency BBR Saatchi & Saatchi Israel
Designer Steve Reiches
Producer Bosmat Marmarely
Released April 2012

Awards

Intercontinental Advertising Cup, 2012
Best of Products & Services BEST OF SOCIAL ENGAGEMENTS Cup Winner
Best of Media Best of PR Cup Winner
Best of Admaking Most Insightful Idea Cup Winner

Credits & Description

Credits:
Client: Peres Centre for Peace
Media: Direct & PR
Title: Blood Relations
Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Deputy Agency ECD: Yoram Levi
Creative managers: Eran Nir, Tomer Gidron, Eddie Goldenberg
Creative team: Nathan Freifeld, Shachar Aylon, Jean-Christophe Royer
Designer: Steve Reiches
Technologist: Leonid Angarov
VP Production: Dorit Gvili
Producer: Bosmat Marmarely
Account group head: Nir Federbush
Account supervisor: Lee Bryn
Account executive: Noa Sharf
Planning: Guy Gordon, Rachel Friend