Ryanair Ambient, Case study With prices this cheap, shut the f*ck up by Miami Ad School Berlin

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With prices this cheap, shut the f*ck up

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Industry Transport, travel & tourism
Media Ambient, Case study
Market Germany
Agency Miami Ad School Berlin
Art Director Hugo Gstrein
Copywriter Patrick Tamisiea
Released May 2013

Awards

Clio Awards, 2013
Student Integrated Campaign Gold

Credits & Description

Task: Create an edgy integrated campaign to bring people fly with Ryanair. The idea: Ryanair is cheap. Really cheap. Yet, people complain about the airline. Well with prices this cheap, people need to shut the f*ck up and deal with it, because beggars can’t be choosers.
Media: Ambient
Category: Transport & Tourism
Agency: Miami Ad School
Brand: Ryanair
Geo: Europe, Germany
Advertising School: Miami Ad School Europe, Berlin, Germany
Art Director: Hugo Gstrein
Copywriter: Patrick Tamisiea
Tutors: Fedja Kehl, Niklas Frings-Rupp