Sea Shepherd Conservation Society Ambient, Case study The 40.000 Sharks Container by Dcs

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The 40.000 Sharks Container

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Industry Environmental & Animal Issues
Media Ambient, Case study
Market Brazil
Agency Dcs
Creative Claudia Mainardi, Eduardo Boldrini, Andre Mosquito, Maurício De Oliveira, Gabriel Cavalheiro
Account manager Thielle Viana
Production Bloco Filmes
Released January 2013

Credits & Description

About 90% of the Brazilian sharks have been exterminated. The main reason is the finning, when the sharks are taken just to have their fins ripped off.
Sea Shepherd wants to fight against this crime and also collect signatures to support a petition that is running in the National Congress, to forbid the sharks fishing for 20 years.To get the society's attention about the finning, a problem far away of people's eyes, DCS, Porto Alegre put a container in front of the city fish market.

Results: Earned media worthed more than 30.000 dollars.
More than 25.000 signatures.
Category: Public interest
Media: Ambient
Client: Sea Shepherd do Brasil
Agency: DCS, Porto Alegre
Production: Bloco Filmes
Country: Brazil
Creative: Eduardo Boldrini
Creative: Mauricio Oliveira
Creative: Claudia Mainardi
Creative: Andre Mosquito
Creative: Gabriel Cavalheiro
Planner: Romulo Frazão
Account team: Kendi Souza
Account manager: Thielle Viana
Film Director: Biel Gomes
Published: February 2013