Snickers 3 nuts: integrated by BBDO Russia Group for Snickers

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Industry Bars
Media Ambient, Case study
Market Russia
Agency BBDO Russia Group
Released March 2011

Awards

MIAF Awards 2011
Advertising campaign Food stuffs Third place

Credits & Description

Brief Launch the new Snickers 3 Nuts edition in a way that shows what product is about: 3 good things in one. Solution We created a commercial that celebrated 3 things that people would try together. After the commercial launch we took the idea further into the streets and online. We gave everyone online a chance to post on our interactive billboard the 3 things they would try together. They saw their choices on the billboard via a webcam placed on location. Furthermore they had the chance to spread their choices on social networks and invite others to show their choices. Results -over 1000 posts and comments in social media -over 9000 submissions altogether -62 million impressions based on total media coverage Even a local TV station picked up the Snickers TV commercial format of 3 things and adapted to their needs, adding to the initial buzz.

The Ambient Advert titled Snickers 3 nuts: integrated was done by BBDO Russia Group advertising agency for product: Snickers 3 (brand: Snickers) in Russia. It was released in Mar 2011.