Stabilo Ambient, Case study The Real Shadowing by DDB Bogota, Cazar DDB Dominican Republic

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The Real Shadowing

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Industry Stationery
Media Ambient, Case study
Market Dominican Republic
Agency DDB Bogota
Chief Creative Officer Alfonso Diaz, Leonardo Macias
Creative Director Alfonso Diaz, Leonardo Macias
Art Director Leonardo Macias, Marcos Zorrilla
Copywriter Alfonso Diaz
Creative Agency Cazar DDB Dominican Republic
Creative Director Salvador Lister
Art Director Paola Cabrera
Production Kokaleka Films
Director Eduardo Dryer
Released May 2017

Credits & Description

Category: Office Equipment
Media: Outdoor
Brand: Stabilo
Agency: DDB
Geo: Dominican Republic
Advertising Agencies: Cazar DDB, República Dominicana, DDB Colombia
Chief Creative Officers / Creative Directors: Alfonso Diaz, Leonardo Macias
Creative Director: Salvador Lister
Copywriter: Alfonso Diaz
Art Directors: Leonardo Macias, Marcos Zorrilla, Paola Cabrera
Executive Account Director: Amilcar Kalaf
Producers: Joseph Piña, Pedro Tejera
Production: Psquared Productions
Director: Eduardo Dryer
Assistant Camera: Ricardo Mueses
Art: Natalia Azar
Production: Kokaleka Films
Executive Producer: Federico Ozores
Editor: Eliezer Pichardo
Animator: Omar Dujarick
Published: May 2017
Far beyond a drawing table, this campaign aims to take the Stabilo brand into a more active role in peoples lives, and turn it into the prefer brand of those who are seeking to draw their ideas as large and real as they can imagine them. To accomplish this, they drew large scale shadows on the history filled walls of the Colonial Zone, considered the culture mecca of Santo Domingo.