Northwell Health Ambient, Case study Connected Room by J. Walter Thompson New York

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Connected Room

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Industry Hospitals, Healthcare facilities & Medical Services
Media Ambient, Case study
Market United States
Agency J. Walter Thompson New York
Chief Creative Officer Brent Choi
Executive Creative Director Eric Weisberg, Ben James
Creative Director Larry Silberfein, Mary Warner, Sean Ellman, Itai Inselberg
Art Director Taejun Park
Released October 2016

Awards

Cannes Lions 2017
Promo And Activation Use of Promo: Experience: Immersive Customer Experience Bronze Lion

Credits & Description

Title: Connected Room
Agency: J. Walter Thompson New York
Brand: Northwell Health
Country: USA
Entrant Company: J. Walter Thompson New York
Advertising Agency: J. Walter Thompson New York
Production Company: J. Walter Thompson New York
Director Of Technology: Kamran Aslam (J. Walter Thompson New York)
Executive Creative Director: Eric Weisberg (J Walter Thompson New York City)
Chief Creative Officer: Brent Choi (J Walter Thompson New York City)
Head Of Digital: Jennifer Usdan Mcbride (J Walter Thompson New York)
Executive Digital Producer: Zeynep Cingir (J Walter Thompson New York City)
Quality Assurance Manager: Sujay Debsikdar (J Walter Thompson New York City)
Creative Director: Itai Inselberg (J. Walter Thompson New York)
Creative Director: Sean Ellman (J. Walter Thompson New York)
Executive Creative Director: Ben James (J. Walter Thompson New York)
Editor: Justin Snow (J. Walter Thompson New York)
Producer: Trevor Alexander (J. Walter Thompson New York)
Strategist: Marina Pen (J. Walter Thompson New York)
Creative Director: Mary Warner (J. Walter Thompson New York)
Creative Director: Larry Silberfein (J. Walter Thompson New York)
Business Director: John Danbeck (J. Walter Thompson New York)
Senior Interactive Art Director: Vitor Veras (J. Walter Thompson New York)
Chief Marketing Officer: Ramon Soto (Northwell Health)
Associate Vice President Of Digital And Innovation Strategy: Emily Kagan Trenchard (Northwell Health)
Director Of Collaborative Services: Jennifer Tutone (Northwell Health)
Account Manager: Vincent Falcetano (J. Walter Thompson New York)
Account Director: Javier Bracero (J. Walter Thompson New York)
Associate Producer: Tom Mishra (J. Walter Thompson New York)
Account Associate: Charlotte Deavers (J. Walter Thompson New York)
Associate Director Of Technology: Juan Turcios (J. Walter Thompson New York)
Senior Digital Technical Lead: William Mincy (J. Walter Thompson New York)
Lead Experience Design Architect: Serge Bisson (J. Walter Thompson New York)
Art Director: Taejun Park (J. Walter Thompson New York)
Strategy:
Being in a stark white hospital room can oftentimes make patients feel depressed. So by surrounding them with objects that make them more comfortable, they are able to focus more on healing. Social media was a natural integration because it holds cloud-stored image libraries used by all demographics.- When your mental state is good, your physical state improves more rapidly. - By bringing a piece of home into the hospital, we will bring patients home faster. - This application can be used to help a wide demographic of individuals from pediatric, to adult, to geriatric patients. - Social media was a natural integration because it is where most people view and share a collection of photographs and memories with loved ones.
Execution:
Framed digital tablets are installed on each patient’s wall. The patient is able to display their own photos on each frame using their own device through Northwell’s mobile interface.- The system is wirelessly connected to AWS (Amazon Web Services) for all data and programming and can pull data from multiple social media sources.- The modular interface is compatible across all the latest web browsers.- The system can accommodate any number of rooms, frames and users.- These frames can work individually or in a group setting completely configurable via web admin tool.
Campaign Description:
Create a hospital room that helps patients feel at home, and in turn, recover faster.- The Connected Room is a system of smart, interactive picture frames, hung in each hospital room, that lets patients display photos of friends and family, creating a better in-room experience.- Via our custom interface, patients can choose photos from their social media accounts, and upload them directly to the frames. - Photos can also be sent to any patient room directly in real-time using a custom email address.
Outcome:
- Due to the Health Insurance Portability and Accountability Act (HIPAA) we can not provide result information pertaining to patients
Synopsis:
It is Northwell Health’s goal to make patients feel more comfortable in hospital rooms, so that they would hopefully heal faster and return home more quickly. - Northwell health is one of the largest and most technologically advanced health systems in the world, with 61,000 employees, 550 clinician centers and 21 hospitals.- In their continued pursuit to raise the standard of healthcare, they look for new breakthroughs every day.
Relevancy:
For Northwell Health, medical breakthroughs aren’t only new ways to cure, they are new ways to CARE as well. We promoted healing through feeling at home and allowed patients to take an active role in their own recovering. - By letting patients customize the decor of their recovery rooms in an innovative way, we are showing the personal care that Northwell believes in.