Volkswagen Ambient, Case study Social Test Drive by Ogilvy Cape Town

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Social Test Drive

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Industry Cars
Media Ambient, Case study
Market South Africa
Agency Ogilvy Cape Town
Creative Group Head Justin Enderstein
Copywriter Dean Paradise, Kate Desmarais
Production Motion City Films
Director Kim Hinrichs, Helen Raine
Released June 2016

Awards

The Loeries Awards 2016
INTEGRATED CAMPAIGN INTEGRATED CAMPAIGN Campaign Silver
TELEVISION, FILM AND VIDEO COMMUNICATION INTERNET VIDEO – ABOVE 30S Bronze
DIGITAL & INTERACTIVE COMMUNICATION DIGITAL INTEGRATED CAMPAIGN Campaign Bronze

Credits & Description

Brand: Volkswagen
Media: Ambient
Category: Automotive
Agency: Ogilvy
Geo: South Africa
Volkswagen: Social Test Drive
Everyday people test drive pick-ups. But most of the time, these test drives take place in the city. We wanted to give potential customers a better idea of the Amarok's capabilities, and at the same time do some good for the world. So we used the Amarok’s off-road abilities and carrying capacity to bridge the gap between Volkswagen dealers and communities in need - turning everyday test drives into test drives that matter.
Advertising Agency: Ogilvy & Mather Cape Town, South Africa
Chief Creative Officers: Pete Case, Chris Gotz

Executive Creative Director: Tseliso Rangaka
Executive Creative / Digital Portfolio: Nicholas Wittenberg
Creative Directors: Jacques Massardo, Prabashan Gopalakrishnan Panther
Creative Group Head: Justin Enderstein, Dean Paradise
Copywriter: Dean Paradise, Kate Desmarais

Art Directors: Emma Paradise, Matthew Pullen, Justin Enderstein
Agency Producer: Anthea Beylis
Senior Designers: Nick Mills, Jedd McNeilage
User Experience Specialist: Britta Graewe
Project Manager: Robyn De Beer
Frontend Developers: Michael Hanslo, Fanus du Toit
Group Business Director: Vicki Hey

Group Account Directors: Robin Hook, Stuart Randall

Account Director: Jess Webb
Account Manager: Nazneen Ahmed
Strategists: Lisa McDowell, Mike Wills, Awie Erasmus
Production Company: Motion City Films
Director: Kim Hinrichs, Helen Raine
Executive Producer: Jason Plumbly
Sound: TheWorkRoom Recording Studios
Composition: Sign Post Sound
Post production: Deliverance Post Production