Volkswagen Ambient, Case study VOLKSWAGEN SUITE by DDB Buenos Aires

Adsarchive » Ambient , Case study » Volkswagen » VOLKSWAGEN SUITE

VOLKSWAGEN SUITE

Pin to Collection
Add a note
Industry Cars
Media Ambient, Case study
Market Brazil
Agency DDB Buenos Aires
Creative Director Fernando Tchechenistky, Lisandro Grandal, Diego Medvedocky
Art Director Fernando Errecaborde Agustín Ballerio
Copywriter Francisco Gigy Traynor
Producer Claudio Migliardo
Account Supervisor Eduardo Corro
Released May 2013

Awards

Cannes Lions 2013
Outdoor Lions Ambient; Special Build Bronze

Credits & Description

Type of entry: Ambient
Category: Special Build
Advertiser: VOLKSWAGEN DE ARGENTINA
Product/Service: DRIVE CAREFULLY
Agency: DDB ARGENTINA Buenos Aires, ARGENTINA
Chief Creative Officer: Hernán Jauregui/Pablo Batlle
Executive Creative Director: Lisandro Grandal/Fernando Tchechenistky
Creative Director: Lisandro Grandal/Fernando Tchechenistky
Copywriter: Francisco Gigy Traynor
Art Director: Agustín Ballerio
Art Buyer: Martín Dimasi
Account Supervisor: Eduardo Corro
Producer: Claudio Migliardo
Account Manager: Graciela Combal
Description of Ambient execution
In the past few years VW has developed different security devices to minimize risks during accidents on routes. One of them is the “No Sleep Sensor”, that tells you to stop when you are tired. Despite this, many people don’t stop at route hotels when they take long drives; because generally they are not good places, they lack the basic commodities, they are dirty and are not taken care of. That’s why we came up with the Volkswagen Suite. We took some rooms in different route hotels and improved them with new beds, clean towels, free Wi-Fi, a mini-bar and lots of comfort. We also designed doors with special locks that open only using a Volkswagen key. The final message of the action was that sometimes the most careful way to drive is not driving and stopping to rest.