Volvo Ambient, Case study Self Confidence Challenge by We Believers

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Self Confidence Challenge

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Industry Cars
Media Ambient, Case study
Market United States
Agency We Believers
Director Nelson Cabrera
Executive Creative Director Patricio Garcia Elfi
Creative Director Santiago Luna Lupo
Account Supervisor Juliana Patiño, Juan Diego Cano
Editor Diego Panich Editorial, Usa
Production Cherry Sundae Media
Released May 2016

Awards

El Sol Festival (Español) 2016
Innovación Innovación En Creatividad Y Estrategia Sol de Plata
Márketing Promocional Trade Marketing Sol de Bronce

Credits & Description

Título/Title: Test De Auto Confianza Volvo
Brand: Volvo
Media: Ambient
Category: Automotive
Agency: We Believers
Geo: United States
Volvo: Self Confidence Challenge
The Volvo XC90 is the safest, most luxurious and awarded SUV. However, luxury SUV buyers tend to choose the BMW X5, Audi Q7 or Mercedes GLE Class. We knew that if buyers could compare them side by side many would choose the Volvo XC90. So we created the first one stop shop for new luxury SUVs. Inside our Volvo dealership.
Advertising Agency: We Believers, New York, USA
Chief Creative Officer: Gustavo Lauria
Executive Creative Director: Patricio Elfi
Creative Director: Santiago Luna Lupo
Copywriters: Gustavo Lauria, Santiago Luna Lupo, José Quijano
Art Directors: Patricio Elfi, Percy Bustos
Agency Producers: Rebeca Landeros, Adriana Correa
Head of Planning: Marco Vega
Head of Client Services: José Quijano
Account Supervisor: Juliana Patiño, Juan Diego Cano
Agency Coordinator: Lupita Alvarez
Production company: Cherry Sundae Media
Director: Nelson Cabrera
Director of Photography: Arlene Nelson
Executive producer: Nelson Cabrera, Graciella Creazzo
Music and SFX: Personal Music, Alexis Estiz, Luis Gomez
Editor: Diego Panich
Post/Online: Moving Forward