Desert Roulette by Rethink for Westjet Airlines

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Desert Roulette

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Industry Airlines
Media Ambient, Case study
Market Canada
Agency Rethink
Associate Creative Director Kevin Filliter, Jordan Cohen
Creative Director Chris Staples, Ian Grais Pinco, Aaron Starkman, Dré Labre
Art Director Kevin Filliter, Joel Holtby, Lia Macleod
Copywriter Jordan Cohen, Mike Dubrick, Krista Raspor
Production Studio M
Director Bryan Reid, Kaan Akalin
Released December 2016

Awards

Clio Awards 2017
Events/Experiential Product/Service: Other Silver

Credits & Description

Market: Toronto/Montreal/Vancouver
Agency: Rethink
Entrant Company: Rethink
Production Company: Studio M
Advertiser / Brand: Westjet
Pr: Edelman
Light Show Company: Westbury National Show Systems Ltd.
Finishing House: The Vanity
Music/Sound Company: Vapor Rmw
Creative Director: Aaron Starkman
Creative Director: Dre Labre
Creative Director: Chris Staples
Creative Director: Ian Grais
Associate Creative Director: Jordan Cohen
Associate Creative Director: Kevin Filliter
Copywriter: Jordan Cohen
Copywriter: Krista Raspor
Copywriter: Mike Dubrick
Art Director: Kevin Filliter
Art Director: Lia Macleod
Art Director: Joel Holtby
Producer: Catherine Dumas
Producer: Kyle Hicks
Strategist: Darren Yada
Strategist: Leah Gregg
Account Executive: Becky Rudson
Account Executive: Marie Lunny
Head Of Production: Ron Zeeman
Executive Producer: Mike Mills
Post Production Producer: Luke Bellissimo
Editor: Jeremy Sedge
Director: Bryan Reid
Director: Kaan Akalin
Director Of Photography: Ray Dumas
Director Of Photography: Simon Shochet
Senior Producer: Heidi Burbela
Pm: Emily Yaeger
Pm: Hailey Brooks
Flame Artist: Sean Cochrane
Grading: Andrew Exworth
Executive Producer: Stephanie Pennington
Engineer: Julian Rudd
Audio House Producer: Kat Stewart
Senior Account Manager: Hailey Carnegie