WWF Ambient, Case study WWF: The Plantmen by J. Walter Thompson Lima

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WWF: The Plantmen

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Ambient, Case study
Market Peru
Agency J. Walter Thompson Lima
Art Director Renzo Sanguinetti
Photographer Yoshiro Zurita
Illustrator Pedro Molina
Released June 2012

Credits & Description

Media: Ambient
Geo: Peru
Category: Public interest
Agency: JWT
Brand: WWF
Natures need our help.

As part of their social responsibility program, the peruvian electric company ENERSUR decided to teach little kids about the importance of saving energy starting in Pasco, a peruvian province where ENERSUR has its principal plant.

Advertising Agency: JWT, Lima, Peru
Creative Directors: Fernando Iyo, Javier Graña
Art Director: Renzo Sanguinetti
Copywriters: Juan Pablo Peschiera, Luis Vega
Illustrator: Pedro Molina
Photographer: Yoshiro Zurita
Additional credits: Pollo Arce, Lorena Garcia, Sugey Rojas, Elena Monteverde, Pool Guillen, Jean Paul Dubois