European Central Bank Ambient, Design & Branding United In Diversity by Bright! Gmbh

United In Diversity

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Industry Banking & Financial Services
Media Ambient, Design & Branding
Market Germany
Agency Bright! Gmbh
Released September 2016

Awards

Golden Awards of Montreux 2017
Spatial Communication Temporary Brand Communication Gold Medal

Credits & Description

Name Of Client: European Central Bank
Agency: Bright! Gmbh
Country: Germany
Name Of Product: United In Diversity
September 2016
Synopsis:
United in Diversity – A facade projection installation on the occasion of the Luminale 2016 in Frankfurt. The theme of the generative installation are European symbols and the official motto of the European Union, “united in diversity”. The starting point for the light installation is the European anthem – an excerpt from the prelude to the Ode to Joy from Beethoven’s 9th Symphony. This is graphically interpreted into forms and colors on the facade of the Eurotower in Frankfurt. Whilst the anthem is the inspiration for the basic graphical patterns, some of Europe’s empirical socio-cultural facts are used to alter the generative code into ever changing structures.