Guinness Ambient, Design & Branding Guinness Storehouse, 2 by Love

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Guinness Storehouse, 2

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Industry Beers and Ciders
Media Ambient, Design & Branding
Market United Kingdom
Agency Love
Released March 2016

Awards

Roses Creative Awards, 2016
Design Exhibition/Point of Sale Gold

Credits & Description

Agency: LOVE
Client: Guinness
The challenge was to distil some of the most iconic and influential advertising in history into just 1500m². The result was an experience that visitors couldn’t help but interact with and importantly share. From bringing to life the famous Fish on a Bicycle and Surfer ads to placing visitors right in the centre of a pint of Guinness®, LOVE designed everything to make visitors marvel, laugh and make their hair stand on end.Visitors increased 18 per cent during 2015 and in September Guinness Storehouse was named ‘Europe’s Leading Tourist Attraction’ at the World Travel Awards.