KPN Ambient, Design & Branding Windlicht, 9 by Studio Roosegaarde

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Windlicht, 9

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Industry Telecommunications Services
Media Ambient, Design & Branding
Market Netherlands
Agency Studio Roosegaarde
Released October 2016

Awards

D&AD 2017
Spatial & Experiential Design Design for Public Spaces Graphite Pencil

Credits & Description

Agency: Studio Roosegaarde
Client: Kpn
Design Agency: Studio Roosegaarde
Description:
WINDLICHT shows the beauty of green energy by connecting windmill blades with lines of light. Special software and tracking technology detect the windmill blades rotating at 280 kilometres per hour. Roosegaarde: "WINDLICHT creates the missing link between the Dutch and the beauty of our new landscape." He was inspired by Kinderdijk. For him these windmills from 1740 are a perfect example of Dutch innovation. Reconnecting with the landscape and creating a positive image around green energy also drives him. Roosegaarde developed the artwork together with his team of designers and engineers.