McDonald's Ambient, Design & Branding Drive-Thruck by DPZ Sao Paulo


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Industry Fast food
Media Ambient, Design & Branding
Market Brazil
Agency DPZ Sao Paulo
Executive Creative Director Sergio Mugnaini, Marcello Barcelos
Creative Director Daniel Motta
Creative Bruno Landi, Raphael Lucone, Thomaz Dantas, Giampietro Zanon, André Leigo, Daniel Motta, Vinicius Curi
Released June 2017

Credits & Description

Category: Food
Media: Experiential
Client: Arcos Dorados Comércio de Alimentos Ltda
Brand: McDonald's
Agency: DPZ&T
Geo: Brazil
Advertising Agency: DPZ&T, Brazil
General Creative Director: Rafael Urenha
Executive Creative Directors: Sergio Mugnaini, Marcello Barcelos
Creative Director: Daniel Motta
Creatives: Daniel Motta, Giampietro Zanon, Raphael Lucone, Thomaz Dantas, Bruno Landi, Vinicius Curi, andré_leigo
Account Team: Daniel Jotta, Eduardo Brunoro, Fabiana Sanches, Rafael Lopes, Amanda Laghi
Media: Paulo Ilha, Antonio Rodrigues, Amaury Magalhães, Bruno Sabor
Planning: Fernando Diniz, Rodrigo Santini, Fernanda Felicio
Approval: Roberto Gnypek, João Branco, Gabriel Ferrari, Eloisa Zerneri
RTV: Ducha Lopes, Karen Nakamura, Brunno Cunha
Producer / Post Production: BossaNova Films
Directing: Chico & Mosca
Cinematographer: Pedro Mosca
Executive Producer: Sandra Othon
Editing: Gabriel Lampman
Final Artwork: Rodrigo Azambuja
Soundtrack: Paulinho Corcione, Lucha Libre
Sound Producer / Sound Final Artwork: Lucha Libre Audio
Executive / Account: Vanessa Wallner, Dani Celer
Published: June 2017
Innovation is in McDonald's DNA and this is why, once more, the brand has reached out to the media to divulge an unprecedented action that took place in Brazil: the Drive Day. The celebration of Drive Day was an opportunity to reinforce the relevance of this sales platform in Brazil, which has broken serving records on an international level. "We had our clients’ convenience in mind and how we could serve them at different times and needs. The Drive-Thru is synonymous with accessibility, agility and it's present in several moments of our clients’ lives: when they go out with the family or when they have work commitments“, says Paulo Camargo, President of McDonald’s Brazil. To divulge this initiative, the brazilian advertising agency DPZ&T has created the Drive-Thruck, an action with a mobile Drive-thru that circulated the streets of Sao Paulo, taking the public by surprise and reminding everyone that, at any given moment, you’ll find a Drive-Thru on your way. The unusual action has been turned into a film for both TV and the brand’s digital channels.