Society of Design Ambient, Design & Branding DEAR BILL by Go Welsh

DEAR BILL

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Industry Consumer & Public services, Advertising & Communication
Media Ambient, Design & Branding
Market United States
Agency Go Welsh
Copywriter Craig Welsh
Designer Gunnar Wray
Released August 2010

Credits & Description

Category: Design Typography
Advertiser: SOCIETY OF DESIGN
Product/Service: SPEAKER SERIES
Agency: GO WELSH
Date of First Appearance: Aug 30 2010
Entrant Company: GO WELSH, Lancaster, USA
Creative Director: Craig Welsh (Go Welsh)
Copywriter: Craig Welsh (Go Welsh)
Designer: Gunnar Wray (Go Welsh)
Media placement: Direct Mailing / Book - 1 Mailing to Author of Book - 30 August 2010
Describe the brief from the client
Design an invitation for Bill Strickland, author of "Make the Impossible Possible," to consider speaking at a Society of Design event.
Describe the challenges and key objectives
The objective was to establish that the Society of Design (client) was fully invested in embracing the idea that impossibility is not an obstacle.
Describe how you arrived at the final design
After reading Strickland's book we felt we had to do something extreme in order to live up to the life stories covered in the book. We felt the book should be incorporated given that it's the mechanism by which Strickland has achieved his wider audience. We also believed that writing was important to embrace. The final concept was based on layering our message on top of Strickland's words and committing to playing it out from cover to cover to reveal our willingness to overcome a seemingly impossible task.
Give some indication of how successful the outcome was in the market
The success, in terms of securing Bill Strickland as a guest speaker, remains a work in progress; Strickland is represented by an agency that handles his speaking engagements. The reactions of the client and other audiences who've seen the piece have been extremely positive and it has become a useful tool for students to see the kind of commitment to craft needed to be a productive member of the industry.