VillaLobos Ambient, Design & Branding A Loja Vazia / The Empty Shop by Loducca

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A Loja Vazia / The Empty Shop

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Industry Department Stores & Shopping Malls
Media Ambient, Design & Branding
Market Brazil
Agency Loducca
Director Quico Meirelles
Editor Saulo Simão
Production O2 Filmes
Released April 2013

Awards

Cannes Lions 2013
Design Lions Temporary Retail Gold
Promo and Activation Lions Product & Service; Charities Bronze
Media Lions Use of Media; Best Use of Ambient Media: Large Scale Bronze

Credits & Description

Media: Ambient
Category: Retail services
Brand: VillaLobos
Geo: Americas, Brazil
For the annual Winter Clothing Drive, a new way of collecting donations. Bring clothes to the shop instead of taking them from the shop.
Advertising Agency: Loducca, Brazil
Creatives: Alexandre Amaral, Fábio Saboya, Marcelo Rosa, Raphael Franzini, Weber Luiz de Andrade
Designers: Eduardo Tallia, Gustavo de Lacerda
Creative Directors: Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Chief Creative Officer: Guga Ketzer
Accounts: Fernão Cosi, Fabiane Veiga, Tatiana Moliterno, Renato Nose, Isabella Motta, Gabriela Ruffo
Media: Daniel Chalfon, Rodrigo Tamer, Leandro Otsuka, Natália Oliveira, Thiago Ribeiro, José Carlos de Melo
Planners: Ken Fujioka, Daniel de Tomazo, André Troster
Executive Producers: Ana Luisa André, Sid Fernandes
RTV: Ana Luisa André, Indaiara Pelizario
Production / Post Production: O2 Filmes
Director: Quico Meirelles
Photography Director: Cauê Laratta
Editor: Saulo Simão
Audio Production: Tentáculo
Published: April 2013