13eme Rue (13th Street) Ambient, DM, Case study 13th STREET: Bowlingheads by Jung Von Matt/Elbe Hamburg

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13th STREET: Bowlingheads

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Industry Publishing, streaming & media
Media Ambient, Direct marketing, Case study
Market Germany
Agency Jung Von Matt/Elbe Hamburg
Editor Sebastian Pietta
Released August 2011

Credits & Description

Jung von Matt/Elbe designed special bowling balls together with famous spraygun artist Oliver Paass that look like cut-off heads.
For more than three weeks he made detailed 360° layouts that were sprayed on standard bowling balls.
In several German bowling alleys we swapped the standard balls for these special ones. Additional black balls referred to the German horror TV channel No.1:
13th STREET – Scream your head off!
Credits (excerpt):
Advertising Agency: Jung von Matt/Elbe
Chief Creative Officer: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau
Art Directors: Damjan Pita, Nicolas Schmidt-Fitzner
Graphic Designer: Christoph Mäder
Copywriters: Henning Robert, Jan-Hendrik Scholz
Editor: Sebastian Pietta
Artist: Oliver Paaß